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What is an influencer and how to become one with 8 simple steps.

          When it comes down to it times are changing, we are no longer required to jump through hoops to accomplish our goals, all of the power for us to achieve our goals and wildest dreams just so happen to be at our finger tips and quite literally. So what is an influencer, and how do you become one? Well, it's all rather simple. Being an influencer is about building a lucrative business around something you love which in turn enables you to love what you do. Your brand or your personal brand, is what you're all about and even simply just who you are. Influencer marketing is a new word for an old type of marketing which celebrities have been using for ages. With our technological advances and with the use of the internet anyone can be a celebrity. Influencer marketing is about using social media platforms and tools to their fullest and reaping the benefits.

          Often more times than not people will say we must settle and do something we tolerate to make money and if we follow our dreams we should expect to pinch pennies. Well this just isn't the case. Today the influencer market is a multi billion dollar industry and while it's  currently taking a large chunk of more traditional marketing it will only continue to do so. Why? It's simple. We no longer consume traditional media and are consuming more of our content online. How do we know this? Well for example YouTube's daily viewership is closing in on T.V.'s 1.25 billion hours per day and television viewership falls more every year. One in every five minutes spent on mobile devices is spent on Facebook or their apps. Each minute more than 65,900 videos and photos are posted to Instagram and over 3 billion snaps are sent everyday on Snapchat and finally, brands are spending more than they ever have on social media, even tripling the amount they have previously spent in 2009.

          With today's digital opportunities our choices are infinite, we just need to be brave and reach out and make them. "The only thing stopping you from achieving lasting career and life happiness is you." So, if we decided to live life on your own terms and "If you're earning what you need to live the life you want and loving everyday of it, you're crushing it." Now, this doesn't mean that it will make you rich fast and  this lifestyle isn't easy but if you are willing to put in the hours you can achieve more than you think.

          So you want to be an influencer, how do you do it? Well for starters you have to be willing to put in the work. You're not just trading your day job and living life on vacation, you're trading your day job for a different life and a different lifestyle. Although there is no complete formula to becoming an influencer there are eight essentials to get you started and on your way to becoming one. These essentials are as follows: intent, authenticity, passion, patience, speed, work ethic, attention and content. 

          First we must know why we chose to be a voice for our brand. Possible reasons may include: to share knowledge, to help people or maybe to just have fun and be creative. We must know why we choose this path and make sure we are doing what we do for the right reasons, this is crucial for our success. There is a difference when someone genuinely cares, and people will feel the difference. Authenticity is attractive and when your intent is clear and you focus on what you're providing and not what you're receiving you're heading in the right direction.

          Furthermore, you must have a passion for your line of work. Without passion when you're out of energy there will be no driving factor to make you pull through and finish what you started. Passion is the beginning of being and influencer and without it, the end. Someone that is passionate, authentic and has the right intent will easily shine above others in their field or any related field. As a matter of fact, in the long game you will not be patient enough to continue on this path if you aren't passionate about your work.

          Bringing us to our next essential: patience. In order to build a thriving business around your passion one must understand that it is not easy and will not happen overnight. Being an influencer and building your brand to be a sustainable source of income will take time and if you're not willing to put in the hours of work required to reach your goals you will fail every time. Although it can be a game of patience we are brought to our next essential: speed. While this may seem contradictory we must realize there is a balance of a short game and long game. Speed simply means that we must always be on top of the next shift in social media and are quick to follow trends.

          Additionally we must have work ethic and attention. When you first start, you need to be willing to put in the hours. This means cutting down on your leisure time especially in the beginning until you've finally gotten the ball rolling. Next, you must pay attention. Attention is the ability to adapt to your consumer and to know what they're talking about and where they're spending their time. You need to be able to pay attention to trends in order to make your next move. Don't be comfortable on just one platform, keep experimenting and find out what works best for you.

          Our final essential is content. The right product and content will be the key in building your brand. This part will always be universal. However all content and all platforms need to be catered to meet their users. People are in different minds on different platforms, Twitter is generally news where Facebook is for friends and family, Snapchat is small  bits of entertainment and Youtube is long form video.

          In conclusion, in order to become an influencer you need to have the right motives. Intent and authenticity will set you apart from other competitors. Passion will drive you to your end goal and patience will allow you to get there. Work ethic will help you do the things you need to do and attention will help you understand. Lastly we must remember that without our good content we have nothing. Becoming an influencer  will take time but if you're pursuing your passion and loving life doing it then you're going in the right direction.

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